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    Company Media Contact Information
    Media Contact Name: 
    Tom Sullivan
    Media Contact E-Mail: 
    Media Contact Phone: 
    704-222-5488
    Company: 
    BFGoodrich Tires
    Booth #: 
    62001 Silver Lot

    BFGoodrich® Tires returns to the Specialty Equipment Market Association (SEMA) show in Las Vegas to demonstrate its off-road racing leadership and heritage through its partnership with SCORE International Racing and unique interactive activities.

    BFGoodrich Tires will host the one-of-a-kind Pit Crew Challenge outside its booth at the SEMA Score Baja Experience in the Silver Lot outside of the South Hall of the Las Vegas Convention Center, running from Tuesday, Nov. 3, through Thursday, Nov. 5. Each two-member team will compete against the clock, and other teams, by conducting a controlled pit stop and testing their skills in changing BFGoodrich Baja T/A® KR2 race tires and simulating a fuel stop on a SCORE Baja 1000 Class 10 buggy.

    Each day the team with the fastest time will win a set of BFGoodrich Tires. One lucky team selected at random will be rewarded with a trip to the 2016 Bud Light Baja 500 as guests of BFGoodrich Tires.

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    Company Media Contact Information
    Media Contact Name: 
    April Lowther
    Media Contact E-Mail: 
    Media Contact Phone: 
    800-538-3627 Ext: 1729
    Company: 
    ODYSSEY Battery
    Booth #: 
    24875

    EnerSys® (NYSE:ENS), the global leader in stored energy solutions for industrial applications and manufacturer of ODYSSEY® batteries, has announced that racing legends Richard Petty, Tanner Foust, Brian Deegan and Joey Logano, along with television host Rutledge Wood, will make personal appearances at its ODYSSEY® battery booth no. 24875 at the 2015 Specialty Equipment Market Association (SEMA) Show. The SEMA Show will take place Nov. 3-6 in the Central Hall of the Las Vegas Convention Center, Las Vegas, Nevada.

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    Company Media Contact Information
    Media Contact Name: 
    Ryan Heath
    Media Contact E-Mail: 
    Media Contact Phone: 
    3178738100
    Company: 
    Firestone Industrial Products
    Booth #: 
    23013

    Improved wireless control, heavy-duty air compressor and the company’s toughest air springs yet will make their debut at this year’s show

    INDIANAPOLIS — Firestone Industrial Products Company, LLC, (FSIP) (Booth 23013) will showcase a suite of its highest performance air springs and accessory products to date at SEMA—the world’s premier automotive specialty products tradeshow—Nov. 3-6, in Las Vegas.

    New for this year's show, FSIP will highlight an enhanced wireless control system, a heavy-duty air compressor, and its toughest, most durable air spring ever, offering a complete solution for drivers looking to tackle the harshest, most extreme conditions imaginable.

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    Company Media Contact Information
    Media Contact Name: 
    Bob Reed
    Media Contact E-Mail: 
    Media Contact Phone: 
    6305791770
    Company: 
    Element-R Partners, LLC
    Booth #: 
    90303

    Santee, Calif., October 20, 2015 – Gearheads, car lovers, vehicle geeks, and performance and aftermarket enthusiasts now have a social media destination they can call their own: Boltups.com.

    Boltups.com is the social media platform for like-minded motor aficionados and the parts and accessories makers that bring their vehicles and vessels to life.

    The site app allows powersports fans to connect with one another and professionals in the industry, promoting online social collaboration and enhancing aftermarket industry commerce.

    “With millions of motorsports enthusiasts throughout the U.S., we recognized that there was no one comprehensive social sharing website for this industry,” says Mike Sieniarecki, President of Bolt Ups, LLC. “We’re building an expansive online community where people who live the aftermarket and performance lifestyle can interact with one another and share their own content. But we also want to help stimulate aftermarket sales.”

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    Company Media Contact Information
    Media Contact Name: 
    Jake Hart
    Media Contact E-Mail: 
    Media Contact Phone: 
    5419281646
    Company: 
    Tigerlights
    Booth #: 
    34297

    The patented Crossfire LED Light Bar is different from any other LED Light Bar! Crossfire has a unique dual side-emitting reflector design, which increases the light efficiency and projects a sharp focused pattern. Our new light bar comes with aerospace aluminum housing, poly-carbonate lens, IP68 Rated, and has an aerodynamic design to reduce wind noise while driving! Crossfire is also SAE compliant! The Light bar comes in 6 different sizes (8", 14", 20", 30", 40", 50") and has adjustable mounting bracket.


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    Company Media Contact Information
    Media Contact Name: 
    Jennifer Olvera
    Media Contact E-Mail: 
    Media Contact Phone: 
    310-674-8135
    Company: 
    Chemical Guys
    Booth #: 
    12939

    Los Angeles, CA — October 26, 2015 — Chemical Guys and TORQ Tool Company announced today that they will be hosting the #DoYouTorq Sweepstakes where four lucky winners will win a polishing machine from TORQ Tool Company at this year’s SEMA Show. The SEMA Show is a place where companies display new products, educate and often host events that attendees can enjoy, and Chemical Guys will be partaking in all. With the great success and attraction that the TORQ Polishers had at last year’s SEMA Show, Chemical Guys decided to sweepstakes off one machine each day of the 2015 show. Attendees that are interested in being part of the sweepstakes have to visit the Chemical Guys booth #12939 in the North Hall to receive a sweepstakes ticket.

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    Company Media Contact Information
    Media Contact Name: 
    Caitlin Hanson
    Media Contact E-Mail: 
    Media Contact Phone: 
    9514452670
    Company: 
    LINE-X LLC
    Booth #: 
    34071

    FOR IMMEDIATE RELEASE

    Contact:
    LINE-X
    media@linex.com
    951-719-1040

    LINE-X AND COUNTRY MUSIC STAR CRAIG MORGAN UNVEIL 3D BODY ARMOUR COATING FOR VEHICLES AT SEMA 2015

    – Country Music Entertainer, Army Veteran and TV Host to talk ‘Indestructible’ LINE-X Lifestyle, Off-Roading and New Single in Las Vegas –

    HUNTSVILLE, Ala., (October 26, 2015) – LINE-X – a global leader in superordinary protective coatings and truck accessories – and country music entertainer, military veteran, award-winning TV host and philanthropist Craig Morgan, are set to celebrate a groundbreaking new 3D vehicle art technique and Morgan’s new radio single at the 2015 SEMA Show November 3-6, 2015 at the Las Vegas Convention Center. As the ultimate symbol of LINE-X’s hard-charging, American outdoor lifestyle, Morgan will be also be introducing never-before-seen new vehicle builds in the LINE-X booth (#34071), including a 3D Body Armoured Jeep.

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    Company Media Contact Information
    Media Contact Name: 
    Caitlin McNally
    Media Contact E-Mail: 
    Media Contact Phone: 
    262-293-0578
    Company: 
    Del City
    Booth #: 
    23875

    N85 W12545 Westbrook Crossing
    Menomonee Falls, WI 53051
    P 800-654-4757
    F 800-431-1293
    W delcity.net

    FOR IMMEDIATE RELEASE

    Contact: Caitlin McNally, Del City
    262-293-0578
    caitlin.mcnally@delcity.net

    Blue Sea Systems Fuse Blocks

    MENOMONEE FALLS, Wis., October 12, 2015 – With the recent integration of Blue Sea System products into Del City’s portfolio, Del City has now added 22 of their fuse holders and fuse blocks to our fuse and fuse accessory category.

    The newly expanded offering includes fuse holders and fuse blocks for the most popular glass, blade and bolt-on fuse types. While the bolt-on fuse holders mainly support one circuit, some of the glass and blade fuse blocks are designed for 6 to 12 circuits and are available in bussed or non-bussed configurations. Designed for harsh environments, the majority of this product line is marine grade and satisfies American Boating and Yacht Council (ABYC) and United States Coast Guard (USCG) requirements.

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    Company Media Contact Information
    Media Contact Name: 
    Caitlin McNally
    Media Contact E-Mail: 
    Media Contact Phone: 
    262-293-0578
    Company: 
    Del City
    Booth #: 
    23875

    N85 W12545 Westbrook Crossing
    Menomonee Falls, WI 53051
    P 800-654-4757
    F 800-431-1293
    W delcity.net
    FOR IMMEDIATE RELEASE

    Contact: Caitlin McNally, Del City
    262-293-0578
    caitlin.mcnally@delcity.net

    Blue Sea System Circuit Breaker Blocks

    MENOMONEE FALLS, Wis., October 12, 2015 – Del City has recently grown their Blue Sea System product line to include their Circuit Breaker Blocks.

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    Company Media Contact Information
    Media Contact Name: 
    Caitlin McNally
    Media Contact E-Mail: 
    Media Contact Phone: 
    262-293-0578
    Company: 
    Del City
    Booth #: 
    23875

    N85 W12545 Westbrook Crossing
    Menomonee Falls, WI 53051
    P 800-654-4757
    F 800-431-1293
    W delcity.net

    FOR IMMEDIATE RELEASE

    Contact: Caitlin McNally, Del City
    262-293-0578
    caitlin.mcnally@delcity.net

    Del City’s 2016 Catalog is Released

    MENOMONEE FALLS, Wis., October 20, 2015 – Del City, a direct supplier of electrical and transportation supplies, announces the release of their 2016 catalog. Throughout the catalog is useful information for professionals such as component lists, product specification drawings and technical data. Also, look for the industry index to easily navigate to applicable products geared toward specific industries.
    New products in the catalog consist of over 1,300 automotive repair and transportation products. Expanded categories this year include wire and cable, circuit protection, switches, lighting, loom and sleeving, terminals, connecting, and fasteners. To view our products online, browse over 10,000 items in stock at delcity.net.

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  • 10/27/15--06:34: New Flexible LED Light Strip
  • Company Media Contact Information
    Media Contact Name: 
    Caitlin McNally
    Media Contact E-Mail: 
    Media Contact Phone: 
    262-293-0578
    Company: 
    Del City
    Booth #: 
    23875

    N85 W12545 Westbrook Crossing
    Menomonee Falls, WI 53051
    P 800-654-4757
    F 800-431-1293
    W delcity.net

    FOR IMMEDIATE RELEASE

    Contact: Caitlin McNally, Del City
    262-293-0578
    caitlin.mcnally@delcity.net

    New Flexible LED Light Strip

    MENOMONEE FALLS, Wis., October 12, 2015 – Del City announces the addition of a flexible LED light strip kit with wireless remote to its lighting offering. This light strip kit includes two 12” LED Light Strips, one wiring harness, and one wireless remote.

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    Company Media Contact Information
    Media Contact Name: 
    Caitlin McNally
    Media Contact E-Mail: 
    Media Contact Phone: 
    262-293-0578
    Company: 
    Del City
    Booth #: 
    23875

    N85 W12545 Westbrook Crossing
    Menomonee Falls, WI 53051
    P 800-654-4757
    F 800-431-1293
    W delcity.net

    FOR IMMEDIATE RELEASE

    Contact: Caitlin McNally, Del City
    262-293-0578
    caitlin.mcnally@delcity.net

    Pure Copper RoHS Battery Terminals

    MENOMONEE FALLS, Wis., October 12, 2015 – Del City has recently added a new product line, Pure Copper RoHS Battery Terminals, to their battery terminals category.

    This is a great addition to Del City’s ever expanding terminal offerings. These new additions are the first ever environmentally friendly, 100% copper, RoHS compliant battery terminals on the market. In addition to the environmental benefits of being lead-free, these terminals also offer superior features such as improved conductivity and color coding for both gauge size and polarity (Positive=Red, Negative=Black). These terminals provide the highest conductivity rating compared with any competing copper design.

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    Company Media Contact Information
    Media Contact Name: 
    Caitlin McNally
    Media Contact E-Mail: 
    Media Contact Phone: 
    262-293-0578
    Company: 
    Del City
    Booth #: 
    23875

    N85 W12545 Westbrook Crossing
    Menomonee Falls, WI 53051
    P 800-654-4757
    F 800-431-1293
    W delcity.net

    FOR IMMEDIATE RELEASE

    Contact: Caitlin McNally, Del City
    262-293-0578
    caitlin.mcnally@delcity.net

    UV Resistant High Temperature Split Loom

    MENOMONEE FALLS, Wis., October 12, 2015 – Del City is continuing to expand its split loom category by offering UV Resistant High Temperature Split Loom.

    Del City currently offers three types of split loom – Standard, High Temp and Flame Retardant. This new product is RoHS compliant and rated up to 149°C (300°F) just like our High Temp Split Loom, but has a UV inhibiting agent added to the nylon so now in addition to heat protection, it also protects against UV rays. The UV resistant material has been tested to the equivalent of 3000 hours in the Arizona sun, and can be distinguished from our other split loom products by an orange stripe running its length.

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    Company Media Contact Information
    Media Contact Name: 
    Margarita Serbina
    Media Contact E-Mail: 
    Media Contact Phone: 
    877-525-9535 ext. 5156
    Company: 
    CargoGlide
    Booth #: 
    37159

    CargoGlide is the leading manufacturer of truck cargo slides, truck slide out trays and accessories. The company’s mission statement states,” CargoGlide cultivates and fosters a work environment. The Company makes things happen with regards to company’s products progress, improvements in features, functions and customer satisfaction.” CargoGlide is made in America with legal American hands, backs and intelligence.
    The company announces that one lucky winner will get the big prize of 1,000 dollars at SEMA 2015. CargoGlide will announce the winner of the drawing on Thursday, November 5th at 12 pm.
    Entry rules:

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    Company Media Contact Information
    Media Contact Name: 
    A.J. Rivera
    Media Contact E-Mail: 
    Media Contact Phone: 
    480-389-0912
    Company: 
    Innovative Creations Inc.
    Booth #: 
    36113

    (October 27, 2015) Peoria, AZ

    Innovative Creations Inc. (ICI), the makers of Magnum Truck Gear are headed to Las Vegas with a Ford F-150 Super Crew FX4 Lariat. Laden with tastefully crafted aftermarket parts, the black and blue wrapped Ford has a clean look throughout and fully maintains all the functionality to be a show truck and a daily driver.

    Head designer and engineer at ICI, Mark Owsiany says, “We wanted to create a featured vehicle that wasn’t over the top, but still able to turn heads by accentuating the lines of the F-150 with functional off-road parts and an amazing color”

    ICI will have the F-150 as featured vehicle at SEMA, as well as their “Turbulent Tundra,” located in booth #36113 in the South Hall of the Las Vegas Convention Center.

    Modifications:
    Bumpers:

    FRONT- ICI -Magnum FBM84FDN-RT
    REAR- ICI – Magnum RB84FDN with Rear Sensor Functionality (non-production)

    Steps:
    ICI – Magnum RTS Steps

    Hood:
    RK Sport

    Suspension:

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    Company Media Contact Information
    Media Contact Name: 
    Leslie Allen
    Media Contact E-Mail: 
    Media Contact Phone: 
    615-429-7965
    Company: 
    Wildcat Communications
    Booth #: 
    20013

    Avon Lake, Ohio (October 28, 2015)…DEI, specialists with over twenty years’ experience in the development of high performance heat and sound control products, introduces their new 2016 catalog. The 47 page catalog features over 20 new exciting thermal control and acoustic products and nearly 100 new part numbers. This year’s catalog boasts the full line of DEI, Boom Mat and DEI Powersports with helpful hints on product use and applications. Each section is easy to read featuring color product photos, product description including bullet point features, benefits and product advantages, as well as advice on installation and application use.

    This year, DEI is also introducing three new product lines– each developed with proprietary materials and processes for improved thermal protection: Ultra 47, ONYX Series™ and EXO Series™. A sample of new products featured in this catalog include EXO Series exhaust wrap, EXO Series plug boots and ONYX Series turbo shield.

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    Company Media Contact Information
    Media Contact Name: 
    Leslie Allen
    Media Contact E-Mail: 
    Media Contact Phone: 
    615-429-7965
    Company: 
    Wildcat Communications
    Booth #: 
    20013

    Avon Lake, Ohio (Oct. 27, 2015)…DEI is ratcheting up the performance level once again with the release of their new EXO Series™ Exhaust Wrap. This new wrap has been designed to hold up against the rigors of off-road and extreme-duty use. The EXO Series™ exhaust wrap is a dual-layer design, using a combination of hi-temp glass fibers covered with a 304 grade stainless steel exoskeleton. This unique construction maintains good heat protection while offering superior abrasion and impact protection. In addition, DEI’s unique Air Gap Technology keeps direct contact of the glass fiber off the hot surface maintaining an insulating air barrier. Despite its burly appearance, the EXO Series™ exhaust wrap weighs nearly the same as existing wraps.

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    Company Media Contact Information
    Media Contact Name: 
    Kathleen Okray
    Media Contact E-Mail: 
    Media Contact Phone: 
    248-960-7100 ext 209
    Company: 
    Herkules Equipment Corp.
    Booth #: 
    11139

    Walled Lake, Michigan. September 17, 2015--- Herkules Equipment Corporation will host NHRA Drag Racer Ashley Sanford at the 2015 SEMA Show in Las Vegas, Nevada this November, in booth 11139. Ms. Sanford will be signing autographs and greeting fans from 10 a.m. until 1 p.m. on Tuesday, November 3rd, Wednesday, November 4th and Thursday, November 5th. The SEMA Show runs from November 3rd through the 6th.

    A third generation sand drag racer, California native Ashley Sanford began racing at 8, placing 1st in her very first race. Over the years, she has driven Super Comp, Top Eliminator, and Top Alcohol dragsters, traveling 300 ft. in the sand in 2.5 seconds at 150 mph. She joined the National Hot Rod Association circuit in 2013, and currently races her family-owned Afuel dragster in the Top Alcohol Dragster category. For more information on Sanford, visit ashleysanforddragracing.com.

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    Company Media Contact Information
    Media Contact Name: 
    Dereck Foster
    Media Contact E-Mail: 
    Media Contact Phone: 
    2462327800
    Company: 
    Automotive Art
    Booth #: 
    11017

    Automotive Art launched its new website just in time for SEMA. It boasts a nice clean look that is easy to navigate, visit: www.automotiveartpaints.com
    Doug Armstrong, Automotive Art’s C.E.O, pointed out that the new site reinforces their brand values and allows customers easy access to any information they need about the company and its products.

    Product lines are categorised for easy navigation
    All TDS & MSDS are stored and are easy to download
    New login area for customers
    Features testimonials & FAQ’s

    Visit Automotive Art at SEMA booth #11017
    Call 1 (888) 815-2278
    Email: sales@automotiveartpaints.com
    Visit: www.automotiveartpaints.com


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    Company Media Contact Information
    Media Contact Name: 
    Todd English
    Media Contact E-Mail: 
    Media Contact Phone: 
    704-506-5578
    Company: 
    Roush Yates Performance Products
    Booth #: 
    21543

    Booth #21543 and #10575

    Roush Yates by JMS PedalMAX® Improve your Throttle Response

    Mooresville, NC – July 15, 2015 – Roush Yates and JMS® have partnered to offer a brand new product: “Roush Yates by JMS PedalMAX®” for all 2011-2015 FORD Vehicles. The all new PedalMAX® system works with EcoBoost, turbo diesel and gasoline engines regardless of engine size. The best part is PedalMAX® is transferable from cars to trucks, it’s a one size fits all for FORD vehicles.

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