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    Company Media Contact Information
    Media Contact Name: 
    Martin Ngwneya
    Media Contact E-Mail: 
    Media Contact Phone: 
    7706317500
    Company: 
    Hella, Inc.
    Booth #: 
    23213

    – First light bar manufactured completely with high performance plastic body –

    Peachtree City, GA — HELLA, Inc., the North American after¬market subsidiary of automotive lighting and electronics supplier HELLA, introduces the new HELLA LED Light Bar 470. It features a revolutionary design that combines powerful LED lighting with a sleek, aerodynamic low profile, low weight plastic body. HELLA is the first manufacturer to produce a driving light bar with a high performance plastic body. The HELLA LED Light Bar 470 features 16 durable, high-performance automotive grade LEDs that produce 166,000-candela power at a very low power consumption of just 35W.

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    Company Media Contact Information
    Media Contact Name: 
    martin ngwenya
    Media Contact E-Mail: 
    Media Contact Phone: 
    7706317500
    Company: 
    HELLA, Inc.
    Booth #: 
    23213

    – New applications, new colors, OE replacements, back-up alarm, air horns –

    Peachtree City, GA — HELLA, Inc., the North American aftermarket subsidiary of automotive lighting and electronics supplier HELLA, has substantially expanded its retail horn sales program with 24 new horn part numbers featuring new applications, OE replacements, a low cost back-up alarm, and air horn options.

    The line, which now has a total of 34 retail horn SKUs, includes both blister pack and retail box additions and offers a choice of models and price points to meet a variety of customer needs including professional technicians, high-tech tuners, custom enthusiasts, heavy-duty truckers, and off-roaders, as well as general motoring consumers.

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    Company Media Contact Information
    Media Contact Name: 
    Martin Ngwenya
    Media Contact E-Mail: 
    Media Contact Phone: 
    7706317500
    Company: 
    HELLA, Inc.
    Booth #: 
    23213

    – New signal light line includes SAE and ECE approved versions –

    Peachtree City, GA — HELLA, Inc., the North American after¬market subsidiary of automotive lighting and electronics supplier HELLA, has expanded its VALUEFIT lighting series, a comprehensive line of affordable lighting for a multitude of vehicle applications. HELLA VALUEFIT is proud to present its signal lighting range with SAE and ECE approved 4” round
    lamps.

    There will be five different versions, including Stop/Tail/Turn in red, Turn in amber, Reverse in clear, Stop/Tail/Turn in red and clear (ECE only) and Rear Fog in red (ECE only). All of the versions come with a rubber grommet and can be used on 12V or 24V systems.

    The 4” Tail Lamps have an integrated 3-pin connector or wire leads for easy installation and create a 3D effect when lit due to their optical free outer lens and metallized reflectors. These lamps are suitable for buses, trucks trailers and special vehicles.

    About HELLA, Inc.

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  • 10/28/16--15:03: New HELLA LED Retrofit Bulbs
  • Company Media Contact Information
    Media Contact Name: 
    Martin Ngwenya
    Media Contact E-Mail: 
    Media Contact Phone: 
    7706317500
    Company: 
    HELLA, Inc.
    Booth #: 
    23213

    – Instant modern lighting for your vehicle’s interior –

    Peachtree City, GA — HELLA, Inc., the North American after¬market subsidiary of automotive lighting and electronics supplier HELLA, introduces the new HELLA LED Retrofit Bulbs. Apart from their pleasant color temperatures and reliable brightness, the new LED Retrofit Bulbs from HELLA are an attractive choice offering greater energy efficiency and long service life over standard bulbs.

    Retrofitting the HELLA LED bulbs is quick and easy to do thanks to the practical "Plug & Play" principle. You can individually set the tone inside your vehicle by choosing between white (5,000k) and cool white (6500K). These new 12V bulbs are impact and vibration-resistant and have a homogenous light distribution.

    Consuming only 1W of power these LED bulbs come in white and cool white with a luminous flux that ranges from 35 lm to 65 lm.

    The 6418LED bulbs has a SV8.5-8 base with a length of 36mm and replaces the 6418 bulb.

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  • 10/28/16--15:11: New HELLA Wiper Blade Range
  • Company Media Contact Information
    Media Contact Name: 
    martin ngwenya
    Media Contact E-Mail: 
    Media Contact Phone: 
    7706317500
    Company: 
    HELLA, Inc.
    Booth #: 
    23213

    Peachtree City, GA — HELLA, Inc., the North American after¬market subsidiary of automotive lighting and electronics supplier HELLA, introduces the newest and largest wiper blade range in its history. HELLA blades now cover 98% of cars and trucks with its conventional blades, rear blades, commercial blades and beam blades (Cleantech). All of the blades feature graphite natural rubber, EASY CHANGE connectors (pre-installed), high grade stainless steel flexors and a reengineered multipoint support system that provides an ideal fit to windshields.
    CLEANTECH BLADES
    Cleantech, our newest most innovative wiper blade has a uniform distribution of forces on the windshield, which minimizes the formation of streaks. Furthermore, the aerodynamic design reduces the wind uplift, thereby reducing the wind noise as well. The design also reduces the wear on the wiper blades.
    REAR BLADES

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    Company Media Contact Information
    Media Contact Name: 
    Sue Elliott
    Media Contact E-Mail: 
    Media Contact Phone: 
    (818) 355-4647
    Company: 
    MULTI SEAL
    Booth #: 
    33261

    Extreme-Performance Sealant Prevents Flats and Seals Large Punctures
    So You Don’t Get Stranded ... and Don’t Ruin Your Weekend!

    Spring, TX (November 1, 2016) — MULTI SEAL®, the world leader in industrial tire sealant technology for 35 years, introduces a new line of extreme-performance tire sealants for consumers — coming soon to a retailer near you. MULTI SEAL® Tire Sealant with KEVLAR® instantly seals punctures twice as big as the competition (up to ½ inch!), so you don’t get stranded ... and so you don’t ruin your weekend. The high-tech, U.S.-made tire sealant features super-strong KEVLAR® fibers (not adhesives, like competitors’ products), so it prevents flats and fixes slow leaks, plus a single treatment lasts the life of your tire. Simply put MULTI SEAL® Tire Sealant with KEVLAR® in your tires now and enjoy 24/7 protection for years — helping you save time, save money and reach your destination safely.

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    Company Media Contact Information
    Media Contact Name: 
    Jeff Jegelewicz
    Media Contact E-Mail: 
    Media Contact Phone: 
    4052389651
    Company: 
    Covercraft Industries, LLC
    Booth #: 
    23531

    Pauls Valley, OK – Covercraft is introducing new car cover fabrics at the 2016 SEMA Show that
    are innovative, stylish and provide protection from the elements.
    The all-new Grafix Series™ line of custom car covers are attention-getting printed designs on
    durable, lightweight DWR (durable water repellency) finish fabrics. The durable and strong 75
    denier fabric construction is similiar to the Covercraft exclusive WeatherShield HP fabric that has
    been a favorite outdoor fabric for collectors, enthusiasts and everyday vehicle drivers for many
    years. The Grafix Series fabric is lightweight, easy to handle, and compresses in size for compact
    storage. Soft to the touch, these new designs feature fibers that are not stiff enough to scratch
    paint finishes and provide a new way to protect vehicles with a special touch of personalization.
    Different camoufloage, daisy and floral designs highlight the new options that also include an abstract

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    Company Media Contact Information
    Media Contact Name: 
    Kale Wainer
    Media Contact E-Mail: 
    Media Contact Phone: 
    6123501799
    Company: 
    Arctic Cat
    Booth #: 
    12-994-060

    ARCTIC CAT BRINGS THEIR EVENT MARKETING TO SEMA SHOW
    Arctic Cat UTV Experience deemed the most significant powersports attraction to ever appear at SEMA

    Minneapolis, Minn. (September 1, 2016) – Arctic Cat continues to take event marketing to places unseen by their competitors including the SEMA Show in Las Vegas which starts today.

    SEMA show visitors will be treated to the Arctic Cat UTV Experience which includes the ability to ride along in a brand new 2017 high-performance Arctic Cat Wildcat X with RG Pro suspension piloted by a professional driver on a specially built off-road course located just outside the Las Vegas Convention Center’s South Hall.

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    Company Media Contact Information
    Media Contact Name: 
    Kale Wainer
    Media Contact E-Mail: 
    Media Contact Phone: 
    6123501799
    Company: 
    Arctic Cat
    Booth #: 
    12-994-060

    ARCTIC CAT LAUNCHES 2017 LINE OF SPEED™ OFF-ROAD ACCESSORIES
    PRO-Level High Performance Gear for Wildcat Enthusiasts

    Minneapolis, Minn. (Nov. 1, 2016) – Arctic Cat today launched its 2017 line of SPEED High Performance Accessories for side-by-sides at the SEMA show in Las Vegas. Consisting of 33 race-inspired items designed in partnership with off-road racing legend Robby Gordon and accessory innovator Todd Romano, the SPEED lineup delivers PRO-level performance and customization options for Arctic Cat Wildcat enthusiasts.

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    Company Media Contact Information
    Media Contact Name: 
    Timothy McCarthy
    Media Contact E-Mail: 
    Media Contact Phone: 
    816-210-6944
    Company: 
    HushMat
    Booth #: 
    22997

    LEAWOOD, Kan. in the (October 31, 2016) - The makers of HushMat launch ZyCoat, LLC and introduct ZyBar Manifold and Exhaust Coating, a game-changing new product for the automotive industry. The first product in the ZyCoat line of the first-of-their kind themal coatings, ZyBar will be available on or before January 15, 2017. ZyBar will be sold through automotive wholesale distribution, engine builders and jobbers. ZyBar is a unique formulation adapted from technology that has been successfully used in the aerospace industry to neutralize radiant heat and corrosion in airplane engines.

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    Company Media Contact Information
    Media Contact Name: 
    Gary Wright
    Media Contact E-Mail: 
    Media Contact Phone: 
    520 579-1531
    Company: 
    Kleinn Air Horns
    Booth #: 
    37057

    Kleinn Automotive has released the 6450RCWP, the only waterproof 12-volt air compressor for automotive applications. Kleinn re-engineered their heavy-duty, high output 6450RC air compressor to make it not just water resistant, but waterproof. Added seals and gaskets have resulted in a new compressor that can stand up to the abuse of off road travel and being mounted under the truck in extreme weather conditions. The 100% duty-cycle compressor is rated at 150 PSI and includes a snorkel air intake system with filter to locate the air intake up and away from dirt, water and debris insuring years of trouble free service.

    • Waterproof high output 12-volt compressor for automotive applications
    • Heavy-duty 150 PSI compressor with 100% duty-cycle
    • Produces 1.76 CFM for quick inflation of tires up to 37 inches
    • Remote snorkel air intake system with air filter

    Part # 6450RCWP Waterproof heavy-duty air compressor
    Application Universal fit
    Web Site www.kleinn.com

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    Company Media Contact Information
    Media Contact Name: 
    Mike Mathis
    Media Contact E-Mail: 
    Media Contact Phone: 
    1.855.632.8031
    Company: 
    Atturo Tires
    Booth #: 
    40231

    3901 Grove Ave
    Gurnee, IL 60046 USA
    info@atturo.com
    SEMA Booth #40231

    FOR IMMEDIATE RELEASE
    November 6, 2016
    Las Vegas, NV USA

    Atturo Calculates The Pressure
    New Online Web Application Calculates New Pressure for Alternative Tire Sizes

    One of the easiest modifications many drivers make to their SUVs, Jeeps, and Light trucks is to upgrade the tire and wheel size beyond OEM specs. Atturo has built a PSI calculator to make it easier for vehicle owners to calculate a new PSI based on alternative Atturo tire sizes for their vehicle.

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    Company Media Contact Information
    Media Contact Name: 
    Mike Mathis
    Media Contact E-Mail: 
    Media Contact Phone: 
    855 632 8031
    Company: 
    Atturo Tires
    Booth #: 
    40231

    3901 Grove Ave
    Gurnee, IL 60046 USA
    info@atturo.com
    SEMA Booth #40231

    FOR IMMEDIATE RELEASE
    November 4, 2016
    Las Vegas, NV USA

    Atturo Wins Big in 2016 TORC Series Racing Trail Blade® M/Ts
    Tire Manufacturer Sponsors Two Top Ten Overall Winners in Pro-Light Class Racing
    And Validates Company’s Knife Blade Design Strategy

    Atturo Tire has won big in 2016’s The Off Road Championship (TORC) series with Pro Light racers Travis Dinsmore (#43) and Andrew Carlson (#151). Both drivers finished in the Top Ten overall standings with many individual standout wins throughout the season, racing on DOT standard Atturo Trail Blade M/T tires.

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    Company Media Contact Information
    Media Contact Name: 
    Mike Mathis
    Media Contact E-Mail: 
    Media Contact Phone: 
    855 632 8031
    Company: 
    Atturo Tires
    Booth #: 
    40231

    Tire Manufacturer Delivers Aggressive Style and Performance to Project Builds

    Atturo Tire, thanks to its partnerships with many other SEMA companies will have an expanded presence at this year’s SEMA show. Many vehicles will be mounted on Atturo tires for the aggressive style and performance that SEMA Show attendees have come to expect from builds on display at the show. Here’s a list of the show vehicles that are outfitted with Atturo Tires and where you can find them at the show:

    Booth / Location Vehicle Atturo Tires Builder Company POC
    # 40231 1995 General
    M1038 HMMV 37X12.5R17 TB BOSS BARE SPEED Atturo
    Clarence Chan
    #40231 2016 FORD
    EXPLORER 275/45R22 TB X/T PROJEKT_CARS
    POWER BASS
    BRAD FAIR
    SOUTH HALL
    V515 2015 GMC
    SIERRA 37X13.5R22 TB M/T
    CYPRESS CROSSING
    ARCH STREET WHEEL AND TIRE
    COLTON KERR

    SOUTH HALL
    V513 2015 CHEVY
    SUBURBAN LTZ
    275/45R22 TB X/T
    ATTURO TIRE
    ATTURO TIRE
    ATTURO TIRE

    PLATINUM LOT
    2016 CHEVY
    2500 SILVERADO

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    Company Media Contact Information
    Media Contact Name: 
    Mike Mathis
    Media Contact E-Mail: 
    Media Contact Phone: 
    855 632 8031
    Company: 
    Atturo Tires
    Booth #: 
    40231

    3901 Grove Ave
    Gurnee, IL 60046 USA
    info@atturo.com
    SEMA Booth #40231

    FOR IMMEDIATE RELEASE
    November 4, 2016
    Las Vegas, NV USA
    Atturo Unleashes the Trail Blade ™ BOSS
    First Size, the 37x12.5R17 is Now Available from Atturo Warehouses to Authorized Dealers

    Atturo Tire has unleashed the fourth tire in its Trail Blade™ series to distributors – the Trail Blade BOSS. Conceived from the start as a tire for the XL sizes popular in the off road market, the Boss is not a tire for the timid vehicle. This is a BIG tire for the HARDCORE off road. The BOSS tread design is elementally from the Quartermaster QSA-1 BOSS HOG knife, designed for hardcore chopping. Now available, the BOSS will handle the same hard core applications as its oversized blade namesake - mud bogs, rock climbing, and overland travel. The BOSS will command them all.

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    Company Media Contact Information
    Media Contact Name: 
    Jazmin Casing
    Media Contact E-Mail: 
    Media Contact Phone: 
    7027698179
    Company: 
    Airwolf 3D
    Booth #: 
    50308

    ULTRA-TALL 3D PRINTER IS THE FIRST IN ITS PRICE CLASS TO INTEGRATE A POWERFUL SET OF FEATURES DESIGNED FOR INDUSTRIAL USE

    Costa Mesa, CA, November 1, 2016. Airwolf 3D's history is a history of "first's." Airwolf 3D was the first company to develop and sell a desktop 3D printer capable of printing high-temperature materials like polycarbonate and polypropylene. Then Airwolf 3D was the first company to create a high-temperature dual extruder desktop 3D printer with two, high-temperature, independently controllable hot ends. Finally, the highly acclaimed AXIOM Dual Extrusion 3D printer was the first of its kind to integrate, in a single machine, what is now Airwolf 3D's signature suite of high-performance features: a fully enclosed build chamber, auto-leveling, and high-temperature dual printing.

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    Company Media Contact Information
    Media Contact Name: 
    Lindsay Bienick
    Media Contact E-Mail: 
    Media Contact Phone: 
    2487051843
    Company: 
    Nostrum Energy, LLC
    Booth #: 
    73001

    http://www.automoblog.net/2016/10/18/nostrum-energy-unlocking-raw-perfor...

    NOSTRUM ENERGY: UNLOCKING RAW PERFORMANCE THROUGH DIRECT INJECTION
    Car Tech Feature October 18, 2016 Seth Parks

    Facilitating the creation of 500, 600, 700, and more horsepower cars is not Nostrum Energy’s mission, but it is a joyful byproduct of their long-term combustion control research. The Ann Arbor, Michigan based company is developing injectors for numerous direct injection applications that should excite and anchor the right feet of go-fast enthusiasts everywhere.

    Forget specific output of 120-150 horsepower per turbocharged liter.
    Try 250 horsepower per liter.

    Powerful Packaging

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    Company Media Contact Information
    Media Contact Name: 
    Nick Helms
    Media Contact E-Mail: 
    Media Contact Phone: 
    800-274-8437
    Company: 
    Thermo-Tec
    Booth #: 
    23413

    The daughter of founders Jim & Donna White set to lead the heat & sound management products company into its next 30 years.

    GREENWICH, OHIO – Unfinished business and a commitment to quality products were enough to bring Chrissy Gilmore back to Thermo-Tec Automotive as CEO.

    The daughter of Thermo-Tec founders Jim and Donna White—the originators of automotive exhaust wrap—Gilmore returns to the heat and sound management products company where she started at a very young age, having held various positions in the packaging, shipping & receiving, and accounting departments.

    “I have watched my parents build this business and this industry,” Gilmore said. “This year marks our 30th anniversary, and a new beginning.”

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    Company Media Contact Information
    Media Contact Name: 
    Sam Lee
    Media Contact E-Mail: 
    Media Contact Phone: 
    6269376988
    Company: 
    Pilot, Inc.
    Booth #: 
    20113

    Aftermarket Automotive Accessories Supplier Pilot Appoints Scott Webb as New CEO and President

    City of Industry, CA, June 2, 2017 – Pilot, Inc., a leading supplier of aftermarket automotive accessories and mobile electronics, today announced that it has named Scott Webb as CEO and President.

    Calvin Wang, previous CEO and President of Pilot, established the company in 1984. He grew the company with an insatiable drive for innovation and by leading his team as family. Wang will remain on board as an integral part of the company leading its sourcing efforts overseas as well as serving as Pilot’s Chairman of the Board.

    “Scott has demonstrated leadership, loyalty, and passion both in how he manages our business and in how he cares for our people since he joined Pilot two and a half years ago.

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    Company Media Contact Information
    Media Contact Name: 
    Ron Carter
    Media Contact E-Mail: 
    Media Contact Phone: 
    541-639-9800
    Company: 
    Tecmate
    Booth #: 
    38009

    Four out of five UK adults now have a smartphone and with most devices offering music, turn-by-turn navigation as well as web connectivity, video recording, photos and communication, on-bike USB charging is fast becoming an essential.

    Finding a charger that can stand up to the rigours of the riding environment, while delivering the correct amount of charge, and without draining the motorcycle’s battery, isn’t straightforward, with many cables and ports falling short.

    New to the OptiMate range, the USB O-108 delivers 3.3A – powerful enough even for the latest smartphones with USB-C charge connectors, and has built-in microprocessor controlled battery protection to prevent the motorcycle’s battery from being discharged.

    Charging is limited to a maximum of three hours, and the O-108 USB automatically cuts charging to the USB device if the vehicle’s battery voltage drops below 12.3V (approximately 50% charge remaining in an AGM battery).

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