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POLARIS SLINGSHOT® DEBUTS 2019 LINEUP & OFFERS “JOYRIDES” AT SEMA OUTDOOR EXPERIENCE

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Company Media Contact Information
Media Contact Name: 
Jared Thieme
Media Contact E-Mail: 
Media Contact Phone: 
707-590-6357
Company: 
Polaris Slingshot
Booth #: 
80050

Professional Drivers to Give Slingshot ‘Joyrides’ to Experience the Fun of
Riding on a Custom Course in the Westgate Lot

MINNEAPOLIS (October 18, 2018) – Polaris Slingshot, a three-wheeled roadster which delivers a joyride and a customization platform unlike anything on the road, today announced its attendance at the Specialty Equipment Market Association (SEMA) Show in Las Vegas. In its SEMA debut, Slingshot® will showcase its 2019 lineup and host attendees with its one-of-a-kind “Joyride” ride-along experience in the Westgate Lot (Booth #80050).

Throughout SEMA, October 30-November 2, show-goers can ride passenger as a professional driver demonstrates the Slingshot’s fun driving capabilities by whirling around multiple tight corners within a custom-built, 18,000-square-foot course. Attendees will experience the unmatched fun of riding “shotgun” in the three-wheeled, five-speed, 173-horsepower Slingshot roadster.

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BOLT LOCK PARTNERS WITH MONSTER HOOK TO RELEASE A SWIVEL HOOK WITH BOLT TECHNOLOGY

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Company Media Contact Information
Media Contact Name: 
Shari Arfons
Media Contact E-Mail: 
Media Contact Phone: 
3302449980
Company: 
BOLT Lock
Booth #: 
37071

MILWAUKEE – BOLT Lock has joined with Monster Hook to provide their “Breakthrough One-Key Lock Technology” on a new swivel hook produced in conjunction with Monster Hook. Swivel hooks produced by Monster Hook are already sturdy due to being crafted from aircraft grade 6061-T6 aluminum, but the BOLT Lock technology will bring added security by supplying a lock specifically programmed to the vehicle’s ignition key.

Recovery hooks are an important accessory for pickup trucks, SUVs and Jeeps®. Monster Hooks swivel hooks are designed to be 99-percent faster than other ¾-inch pin shackle hooks due to the latching mechanism rather than the standard method of unscrewing the top in order to loop the tow strap. The addition of the BOLT lock located on the hook itself prevents the pin used to attach the hook to the vehicle from moving freely when locked. Using BOLT lock technology, the new Locking Recovery Hook will be the first locking hook on the market.

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UNITED PACIFIC INDUSTRIES SEMA SHOW BOOTH TO FEATURE RETRO FORD BRONCO BUILT BY MAXLIDER BROTHERS CUSTOMS

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Company Media Contact Information
Media Contact Name: 
Shari Arfons
Media Contact E-Mail: 
Media Contact Phone: 
3302449980
Company: 
United Pacific Industries
Booth #: 
23175

LONG BEACH, Calif. – United Pacific Industries will feature a retro 1966 Ford Bronco in its Specialty Equipment Market Association (SEMA) Show booth (#23175) located in Central Hall. The customized Ford Bronco will showcase 1966 to 1977 Bronco replica body panels as well as lighting produced by the company.

According to United Pacific Industries Director of Research and Development, David Odegard, “United Pacific Industries has specifically chosen Maxlider Brothers Customs to build this high-profile flagship Bronco for our company. Their knowledge of and passion for Ford Broncos is unmatched, so we knew they were the best people to build our SEMA booth vehicle.”

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Erie Coast Customs at SEMA

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Company Media Contact Information
Media Contact Name: 
Marnie Butler, Marketing Director
Media Contact E-Mail: 
Media Contact Phone: 
(440) 201-4411
Company: 
Mr Tail Light
Booth #: 
37229

Congratulations to Mike Apelons & Patty Rolko with Erie Coast Customs. Their Award winning 1976 Chevy Van, “Vangerine” has been invited to be on exhibit at the MrTailLight.com booth #37229 with Mr. Tail Light himself, Steve Dempsey at the SEMA 2018 International Show in Las Vegas. “Vangerine” is a Five Time Van Nationals, Six Time Autorama ISCA winner, Two Time ISCA Award for Best Interior Truck & most recently was awarded the Super Chevy Editors Choice this past September in Rockingham, NC. Special thanks goes to Phillip Anderson with Anderson Custom Interiors. To see more of their custom built vans visit http://www.eriecoastcustoms.com& follow them on Facebook & stop at the MrTailLight.com booth while at SEMA 2018!!!

OPTIMA Batteries to Showcase an Array of Exciting Vehicles in Booth #20323

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Company Media Contact Information
Media Contact Name: 
Katie Alto
Media Contact E-Mail: 
Media Contact Phone: 
5039979536
Company: 
OPTIMA Batteries
Booth #: 
#20323

OPTIMA® Batteries, a global leader in high-performance automotive and marine batteries and digital battery chargers, invites SEMA attendees to visit the OPTIMA Batteries booth #20323 in Central Hall to hear from industry professionals, one-on-one, about their vehicles and why they choose to run OPTIMA Batteries. The OPTIMA Batteries booth will be jam packed full of vehicles including a Porsche, Mercedes-Benz, Mitsubishi and Mercury. Read more details on the some of these featured vehicles below:

• 2008 CLK63 AMG Mercedes-Benz from Mike Weiss of Weistec Engineering
Mike and his team at Weistec Engineering will be debuting the next generation world’s fastest Mercedes-Benz, the CLK63 AMG, in the upcoming 2019 drag race season. Known as the future of performance, Weistec Engineering holds the current world record for the fastest Mercedes-Benz and can speak to how they build the vehicle powered by OPTIMA Batteries.

• 911 Porsche GT3 RS from Betim Berisha of BBi Autosport

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LINGENFELTER PERFORMANCE ENGINEERING Product Introductions and Vehicle Display

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Company Media Contact Information
Media Contact Name: 
Chris Morrisroe
Media Contact E-Mail: 
Media Contact Phone: 
2486663897
Company: 
Lingenfelter Performance Engineering
Booth #: 
25075

Driven by a racing heritage, Lingenfelter Performance Engineering is a leader in automotive performance engineering. The company offers engine building, engine and chassis tuning components and installation for most GM vehicles. Lingenfelter will debut new products and display costume engineered vehicles at the 2018 SEMA Show, October 30 – November 2, in Las Vegas.

Lingenfelter Performance Engineering owner, Ken Lingenfelter, and his team of experts will be available to greet guests visiting their booth (#25075) in Central Hall and answer their engineering questions. Of great interest will be the introduction of several new products including:

• Lingenfelter LT5 95 mm Throttle Body Adapter Plate for GM Gen V V8 Applications
o Allows the use for a larger OEM throttle body in high horsepower applications
• Lingenfelter Ported LT5 95 mm Throttle Body for GM Gen V V8 Applications
o Allows the use for a larger OEM throttle body in high horsepower applications

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New E-Z UP® Endeavor™ shelter now available in 3 sizes

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Company Media Contact Information
Media Contact Name: 
Kristin Austin
Media Contact E-Mail: 
Media Contact Phone: 
8004574233
Company: 
International E-Z UP, Inc.
Booth #: 
20269

NORCO, Calif., Oct. 24, 2018 – International E-Z UP, Inc. has introduced the strongest Instant Shelter® product in the industry with the new Endeavor™ shelter, available in 10’ x 10’, 10’ x 15’, and 10’ x 20’ sizes.

The patented one-piece professional-grade shelter features an extra-large 6061-T6 aircraft-grade aluminum frame, octagonal-shaped legs that are 2 inches in diameter, and additional stabilization points for strength and durability. The Endeavor™ shelter is the easiest-to-use, toughest, and longest-lasting portable shelter on the market.

E-Z UP Founder and Chairman Mark Carter said the Endeavor™ shelter displays the innovation and quality customers have come to expect from E-Z UP. The company created the portable shelter industry 35 years ago and continues to be the No. 1 choice for consumers.

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New Motorcycle Products from Metra PowerSports Debuting at SEMA

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Company Media Contact Information
Media Contact Name: 
Morgan Burton
Media Contact E-Mail: 
Media Contact Phone: 
3862354062
Company: 
Metra Electronics
Booth #: 
11639 and 37011

Headlights for Victory® Motorcycles and AX-DSP T-Harnesses To Be Introduced

Heise LED Lighting Systems® by Metra Electronics® is introducing their first replacement LED headlights designed for Victory Motorcycles® at the 2018 SEMA Show. Two new Axxess AX-DSP plug-n-play harnesses and a dash kit designed for Harley-Davidson® will also join the growing line of custom motorcycle audio accessories under the new Metra PowerSports® brand. “Motorcycle owners are looking for better options to replace their factory lights and sound systems, but need solutions designed specifically for their vehicle applications. Metra PowerSports is excited to introduce even more products this year for Harley-Davidson, and now our brand’s first-ever replacement headlights for Victory Motorcycles,” says Angelo Margotta, Director of Product Development for Metra PowerSports.

Replacement LED Headlights for Victory Motorcycles

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OPTIMA® Batteries Unveils Collection of New Battery Accessories

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Company Media Contact Information
Media Contact Name: 
Jackie Zureich
Media Contact E-Mail: 
Media Contact Phone: 
3128547521
Company: 
OPTIMA Batteries
Booth #: 
20323

OPTIMA® Batteries, the global leader in high-performance automotive and marine batteries and digital battery chargers, is debuting a collection of new battery accessories at the 2018 SEMA show. This new offering will allow enthusiasts to install an OPTIMA battery tray or case in their vehicle for more protection and further customization. The new OPTIMA accessories will be available on the OPTIMA Batteries website and in retail locations in 2019.

Vibration and impact shock can significantly affect performance in extreme applications and the new OPTIMA battery accessories provide superior impact shock reduction and vibration isolation. They can be used in a wide range of applications, including off road, drag racing, street rods, boating and more.

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KEN OH USA UNVEILS A NEW LED LIGHT BAR WITH BUILT-IN COVER THAT DOUBLES AS A DIRECTIONAL FLOOD LIGHT (SOLVING COMMON LIGHT BAR ISSUES AND ADDING EXTRA UTILITY)

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Company Media Contact Information
Media Contact Name: 
Peter
Media Contact E-Mail: 
Media Contact Phone: 
+1.213.503.5571
Company: 
Ken Oh USA
Booth #: 
53028

Ken Oh USA is proud to showcase this new (US patented) product, "The KO Automotive LED Light Bar", to the Automotive Lighting Industry, at this year’s 2018 SEMA Show in Las Vegas (Booth #53028). This product will knock out all your old light bar problems. It’s the only one on the market that solves common light bar issues while providing added utility.

Our product is the first ever multi-purpose LED Light bar that features an adjustable flip cover with an energy saving, low-wattage, LED flood light built-in. This allows for controlled lighting in desired areas for a longer duration, which is useful when lighting camp/work sites while minimizing disturbance to others.

The strong cover also protects against dust, flying debris, weather and sun damage. It’s aero-dynamic design is built for reduced wind-resistance. And most importantly, it

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First to Market - Brushless Chevy Diesel Pickup Fans & More

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Company Media Contact Information
Media Contact Name: 
Candace Grabinger
Media Contact E-Mail: 
Media Contact Phone: 
8003288900
Company: 
Northern Radiator
Booth #: 
20257

First to Market - Brushless Chevy Diesel Pickup Fans and Shrouds & More.

Willmar, MN, October 29, 2018 – Expanding on Northern Radiator’s diesel performance cooling line, we have introduced a total of 6 new performance brushed & brushless diesel fans with shrouds; four Chevy applications and two Dodge. Northern is first to the market with a brushless fan and shroud line for the Chevy 2001-2010 diesel pickup. By overcoming native wiring obstacles we’ve created an installer friendly cooling solution. Unlike the typical brushed fan that has a peak power surge at start up and then runs at a maximum power draw, our SPAL brushless fans draw minimal AMPs at start and only draws what is needed, when it is needed. Brushless fans are more efficient by utilizing a larger percent of the energy being supplied to the motor.
Additional benefits to brushless fans
• Increases horsepower and fuel economy
• Last Longer than a brushed fan
• No AMP Spike

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Rust-Oleum unveils new appearance products at SEMA

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Company Media Contact Information
Media Contact Name: 
Katelin Sieckman
Media Contact E-Mail: 
Media Contact Phone: 
8475733523
Company: 
Rust-Oleum
Booth #: 
13073 (North Hall)

Vernon Hills, Ill., Oct. 29, 2018 – Rust-Oleum continues to bring innovative products to the automotive aftermarket industry. From electrofusion wax technology to custom chrome finishes, Rust-Oleum offers a full line of products to protect and enhance vehicle appearance. At this year’s SEMA Show, Rust-Oleum will showcase several new products at booth #13073.

New additions to Rust-Oleum’s automotive line include:

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From the Ultimate in Comfort to "Calculated Thrills": Recaro Performance Seats at SEMA 2018

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Company Media Contact Information
Media Contact Name: 
Matthew Rindone
Media Contact E-Mail: 
Media Contact Phone: 
(626) 898-3347
Company: 
JMPR Public Relations, Inc.
Booth #: 
51119

Take a seat and feel the performance: At SEMA 2018, visitors can experience the broad range of Recaro seats from the ultimate in comfort and ergonomics to the uncompromising calculated thrill in motorsports. The premium seat manufacturer is showcasing its portfolio for the U.S. aftermarket at its booth #51119 in the Performance Pavilion. It will also unveil a brand-new and exciting performance seat concept that addresses “next generation seating by Recaro”.

Las Vegas, Nevada, October 26, 2018 – “Our seats are more than just a set of components – they are made of innovation, quality, premium materials, craftsmanship and a serious passion for cars”, said Martin C. Klein, head of Recaro Automotive Seating. “At our booth at this year’s SEMA, American car enthusiasts can experience our brand and the Recaro lifestyle in many ways“.

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ZyCoat®, LLC releases ZyCor® Primer ZyCor is part of the ZyCoat® Family of Thermal Coatings Proven in High Temperature Applications

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Company Media Contact Information
Media Contact Name: 
Timothy McCarthy
Media Contact E-Mail: 
Media Contact Phone: 
9135992600
Company: 
HushMat
Booth #: 
23297

OLATHE, KANSAS (October 29, 2018) – ZyCoat, LLC announces the release of ZyCor high temperature, corrosion resistant primer. ZyCor primer can be used as a standalone coating or as a base coat for ZyCoat, LLC’s ZyBar high temperature thermal dissipation color coats. ZyCor is a do it yourself, easy to apply coating offering over 5,000 hours of corrosion resistance.

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NASCAR driver Bubba Wallace to sign autographs at the Cobra Booth #11620 on Tuesday, October 30, from 1pm - 3pm

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Company Media Contact Information
Media Contact Name: 
Amena Karim
Media Contact E-Mail: 
Media Contact Phone: 
773-310-3473
Company: 
Cobra
Booth #: 
11620

LAS VEGAS, NV – October 28, 2018 – Cobra Electronics, the leading designer and marketer of award-winning automotive, mobile and consumer electonics, today announced it will showcase its latest products at SEMA 2018 in Las Vegas and partnership with NASCAR driver, Bubba Wallace, who will appear at the Cobra Booth #11620 on Tuesday, October 30 from 1pm – 3pm.

On display will also be Cobra’s full suite of connected products, its full line of portable power packs and jump starters, including the new Cobra JumPack® mini and its off-road, mobile communications products.


DEI Introduces Heat Screen GOLD™ Metalized Matting

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Company Media Contact Information
Media Contact Name: 
Leslie Allen
Media Contact E-Mail: 
Media Contact Phone: 
615.429.7965
Company: 
Design Engineering Inc. (DEI)
Booth #: 
20013

Avon Lake, Ohio (October 26, 2018)…DEI, a leading specialist in heat protection for automotive, powersports, marine and industrial markets, now offers a versatile GOLD™ metalized radiant matting to reduce the harmful and damaging effects of heat that can be installed almost anywhere in a vehicle. Heat Screen GOLD™ is manufactured from a high temperature rated metalized polyimide film bonded to a robust 20 oz. heat treated glass fiber base material. Capable of reflecting direct heat up to 800° F and radiant heat up to 1100° F, Heat Screen GOLD has been proven in heat flux tests to reduce heat 36%.

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DEI Strengthens Digital Team with the Hire of Jason Pokines as Social Media Specialist

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Company Media Contact Information
Media Contact Name: 
Leslie Allen
Media Contact E-Mail: 
Media Contact Phone: 
615.429.7965
Company: 
Design Engineering Inc. (DEI)
Booth #: 
20013

Avon Lake, Ohio (October 24, 2018)...Heat and sound solution performance market leader, Design Engineering, Inc., is pleased to announce the addition of Jason Pokines as the company’s new Social Media Specialist. The new position was filled in early October to strengthen DEI’s digital / social media / e-commerce team with a more strategic approach to customer engagement, branding, and sales.

Pokines will be responsible for developing social media campaigns supported by analytics across multiple platforms to enhance DEI’s complete line of heat control and sound insulation products – DEI, Boom Mat, CryO2 and Radiator Relief. Additionally, he will work with the company’s web manager, marketing, and graphics team to develop a social media strategy to integrate and improve content development and engagement for multiple markets including: automotive aftermarket, 12 volt/Car Audio, powersports, marine, and commercial/industrial channels for print and digital.

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VP RACING FUELS MAKING WAVES IN THE DESERT AT SEMA

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Company Media Contact Information
Media Contact Name: 
Robert Merz
Media Contact E-Mail: 
Media Contact Phone: 
8322446305
Company: 
vp racing fuels, inc.
Booth #: 
23919

Las Vegas, NV (October 29, 2018) VP Racing Fuels, Inc., a world leader in race and performance fuel technology, will be at the SEMA Show starting next Monday, October 29, with a full menu of new products and news for racers, enthusiasts, and consumers.

“We don’t rest on our laurels,” said Alan Cerwick, VP Racing Fuels President and CEO. “People know the VP name for liquid technology and performance when it comes to fuels, lubricants, and additives. Our R&D team has been burning the midnight oil all year, and we’ve come to SEMA with something new for just about everyone who drives or rides.”

This week, VP unveils a total of 14 new products including three new race fuels, and a 2019 Calendar poster starring Constance Nunes from the Netflix series “Car Masters: Rust to Riches.” As a result, VP’s booth # 23919 should be one of the busiest and most popular throughout the show.

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VP RACING FUELS POPS THE TRUNK FOR 2019 CALENDAR AT SEMA

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Company Media Contact Information
Media Contact Name: 
bob merz
Media Contact E-Mail: 
Media Contact Phone: 
8322446305
Company: 
vp racing fuels, inc.
Booth #: 
23919

Las Vegas, NV (October 30, 2018) VP Racing Fuels, Inc., may be regarded as the leader in racing fuel technology around the world but at SEMA today, it’s reputation for producing memorable, calendar posters raised the bar again.

“Dating back to the 90’s when VP began producing an annual calendar poster, every year fans and racers alike looked forward to seeing just how far we could go with the next year’s edition,” said Donato Bonacquisto, VP Racing Fuels Director of Marketing. “We’re used to fueling the IMSA Prototype Cadillac’s in The WeatherTech Sportscar Championship, but our team put another Cadillac to good use for 2019 and I think it’ll be considered a uniquely memorable photo.”

Constance Nunes, the star of the Netflix series, “Car Masters: Rust to Riches,” is VP’s 2019 calendar poster model and will be at VP’s booth #23919 During the show signing posters and greeting attendees, guests, and exhibitors.

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Cutting Edge Technology in Automotive Seating: Recaro Performance Seats Manufactured with Passion and Pride

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Company Media Contact Information
Media Contact Name: 
Matt Rindone
Media Contact E-Mail: 
Media Contact Phone: 
1 (626) 898-3347
Company: 
JMPR Public Relations, Inc.
Booth #: 
51119

101 minutes per day. 798,000 miles in a lifetime. That’s the time and distance an average American spends driving a car, following a study done by the Harvard Health Watch. Recaro Automotive Seating is manufacturing premium seats that make the difference: in driving safer, more comfortable, and more controlled. At this year’s SEMA, Recaro is inviting visitors to share this unique seating experience – and to feel the difference.

Las Vegas, Nevada, October 29, 2018 – “Recaro knows seating like no one else”, said Martin C. Klein, head of Recaro Automotive Seating. “Our rich history and heritage reach back to 1906, when Wilhelm Reutter founded his car body shop. It included the production and fitting of seats right from the start. Reutter’s passion lives on in the first two letters of our brand – as well as in everything we do today with pride.”

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