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    Company Media Contact Information
    Media Contact Name: 
    Sarah Ostrander
    Media Contact E-Mail: 
    Media Contact Phone: 
    8473495787
    Company: 
    Hyperco - MW Industries, Inc.
    Booth #: 
    32255

    This suspension upgrade is engineered to improve total ride quality for UTVs and side-by-sides

    CHICAGO, IL, September 13, 2018 – Hyperco, an MW Industries company, now offers a new line of high-performance suspension spring kits for the Polaris XP1000, Polaris XPT and Polaris RS1 UTVs. The kits are designed to offer a smoother ride quality and overall improved vehicle performance using the same race winning spring technology Hyperco has been known for since the 1960s.

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    Company Media Contact Information
    Media Contact Name: 
    Morgan Burton
    Media Contact E-Mail: 
    Media Contact Phone: 
    3862354062
    Company: 
    Metra Electronics
    Booth #: 
    11639, 35227

    Holly Hill, FL – September 20, 2018 – Metra Electronics®, the leading manufacturer of aftermarket automotive solutions, announces its new Saddlebag Replacement Lids with speaker adapters from Metra PowerSports® are now shipping. The BC-HD69-14U is designed for Harley-Davidson® Touring models from 2014-up* with factory saddlebags. It has 6”x9” speaker adapters under the lid for correct 6”x9” fitment and provides a better fit than others on the market. The lids have metal mesh speaker grilles and are finished in gloss black to can go directly from package to motorcycle, or they can be painted for a completely custom look. The BC-HD69-14U is available now.

    Product Specifications:
    - Fits Harley-Davidson Touring models 2014-up*
    - One pair of bag lids with 6”x 9” speaker adapters
    - Metal mesh speaker grilles
    - Factory latch assembly transfers to the new bag lid
    - Additional hardware, rubber gaskets, and cloth tether restraints included

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    Company Media Contact Information
    Media Contact Name: 
    Hailey Terrones
    Media Contact E-Mail: 
    Media Contact Phone: 
    805 365 0013
    Company: 
    Mob Armor
    Booth #: 
    38185

    The extremely versatile TabNetic Pro is Mob Armor's quickest solution to tablet mounting. When you are on the job site, driving, in the garage, making service runs or on the long haul, having your tablet easily accessible is essential. Each TabNetic Pro features two Neodymium magnets with an easy-adjust ball housing. Also includes two steel discs for the mounting surface, a TabNetic plate for the device, and an alcohol wipe to prepare the mounting surface.

    This magnetic tablet mount allows you to quickly attach and detach your tablet while knowing it will remain secure without any wobbling. It also allows for a 90 degree tilt and 360 degree rotation. You have to feel the strength of these 290 lb. pull force magnets at the SEMA Show this year. Mob Armor will be in the Upper South Hall, booth 38185.

    Check it out on our Youtube Channel: https://youtu.be/NFyHe_blpGQ

    More info here: https://mobarmor.com/tabnetic-pro/


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    Company Media Contact Information
    Media Contact Name: 
    Chris Parvin
    Media Contact E-Mail: 
    Media Contact Phone: 
    8475407700
    Company: 
    Maxxsonics
    Booth #: 
    60012

    Chicago, IL – Maxxsonics USA announced a relationship with Kawasaki Motors Corp., U.S.A. to develop audio products to be included in their Kawasaki Genuine Accessory catalog for select side x side models.

    Products will be offered exclusively through Kawasaki dealers and the Kawasaki website. This partnership will see Maxxsonics developing specific Hifonics branded audio products and systems for several Kawasaki side x side vehicles. The first Hifonics audio accessories are scheduled to begin shipping in Q4 of 2018.

    Alden Stiefel, President and CEO of Maxxsonics USA said, “We are excited to partner with one of the most respected brands in the powersports industry. The audio quality and music power that our
    Hifonics brand is famous for is a perfect fit for the Kawasaki off-road enthusiast.”

    The first machines that will see Hifonics audio upgrade products are the all-new MULE PRO-MX and the MULE PRO-FXR.

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    Company Media Contact Information
    Media Contact Name: 
    Neil Stockman
    Media Contact E-Mail: 
    Media Contact Phone: 
    206-909-7618
    Company: 
    SURLY Soap
    Booth #: 
    52444

    SURLY Soap is excited to be breaking into the Automotive industry @ SEMA 2018. Check out the "Soap With Attitude" while "Punishing the Dirt!"


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    Company Media Contact Information
    Media Contact Name: 
    neil stockman
    Media Contact E-Mail: 
    Media Contact Phone: 
    2069097618
    Company: 
    Surly Soap llc
    Booth #: 
    52444

    SURLY Soap is the most innovative hand soap for removing paint, dirt, and grime. Designed with a built-in finger rail, this powerful hand soap combines a cleansing soap with a powerful infused scrub pad for a refreshing cleanse. This infused soap works from within to penetrate stubborn compounds and reveals itself the more you use it.


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    Company Media Contact Information
    Media Contact Name: 
    neil stockman
    Media Contact E-Mail: 
    Media Contact Phone: 
    2069097618
    Company: 
    Surly Soap llc
    Booth #: 
    52444

    After much anticipation and many request SURLY is introducing the MINIs. The baby brother to our full size bars. Designed with the same scrubber for on-the-go or just someone with very tiny hands. Each MINI comes in its own resealable bag for multiple uses. Finally a small bar with a big punch. Remember to get your'Soap with Attitude!"


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    Company Media Contact Information
    Media Contact Name: 
    neil stockman
    Media Contact E-Mail: 
    Media Contact Phone: 
    2069097618
    Company: 
    Surly Soap llc
    Booth #: 
    52444

    Finally someone is changing how we clean up. Instead of using old pumice based soaps, SURLY is introducing its new scrub technology. A soap formula and mechanical scrubber that does the cleaning for you. Available in 3 different densities, AGGRESSIVE, MEDIUM, and MILD. Choose the right soap for the job!
    See what it means to be SURLY @ surlysoap.com


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    Company Media Contact Information
    Media Contact Name: 
    neil stockman
    Media Contact E-Mail: 
    Media Contact Phone: 
    2069097618
    Company: 
    Surly Soap llc
    Booth #: 
    52444

    The maker of SURLY Soap will be introducing its liquid based cleaner at SEMA. Because our bars provide a twist to how the traditional soap bar works, it only makes sense to make our liquid the same way. Be on the look out for SURLY liquid magic. Swing by our booth to experience how SURLY you are! Our liquid works, .....But don't think we are getting soft.


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  • 10/01/18--09:58: SURLY Soap liquid magic
  • Company Media Contact Information
    Media Contact Name: 
    neil stockman
    Media Contact E-Mail: 
    Media Contact Phone: 
    2069097618
    Company: 
    Surly Soap llc
    Booth #: 
    52444

    Apparently, people like liquid soap!! If SURLY bars don't tickle your fancy, then maybe there liquid will? Designed for the person who likes to get dirty and leave work behind. Special formula to cut grease, and grime. Not only does it provide cutting agents that work with our cosmic abrasives but will also come with their traditional SURLY scrubber to get in those hard to reach places. Be on the lookout for SURLY's HEAVY-DUTY HAND CLEANER. Hand Soap with Attitude.


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    Company Media Contact Information
    Media Contact Name: 
    neil stockman
    Media Contact E-Mail: 
    Media Contact Phone: 
    2069097618
    Company: 
    Surly Soap llc
    Booth #: 
    52444

    SURLY Soap is not only providing the world with new ways of cleaning up but there are also literally cleaning up in the awards department. Just getting back from the 2018 NHS,"National Hardware Show" SURLY was nominated and took home awards for Reatailers chioce "Best New Product", and DIY network "Packaging and Merchandising". Way to go SURLY Soap. Be on the lookout for SURLY Soap at SEMA in the New products showcase as well.


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    Company Media Contact Information
    Media Contact Name: 
    Kim Payne
    Media Contact E-Mail: 
    Media Contact Phone: 
    2173521913
    Company: 
    Horizon Hobby, LLC.
    Booth #: 
    52235

    Champaign, IL, September 2018 — Horizon Hobby LLC, the world’s leading radio-control (RC) hobby distributor and retailer, invites everyone attending the 2018 SEMA trade show to come see us in the Performance Pavilion at Booth 52235. We look forward to meeting with our licensing partners and sharing the excitement of driving “RC style” with full-scale auto enthusiasts.

    The Horizon Hobby booth will feature a display of select products from Horizon brands — all of which showcase the latest technology innovations that push the realism and performance of RC models higher and higher. We’ll also let you experience some RC fun for yourself. At our “Try Me” track, visitors can test their skills at the controls of some impressively detailed scale RC crawler vehicles. RC hobby experts will be on hand to answer questions.

    Also, be sure to check out the SEMA New Product Showcase. There, you’ll find some of the very latest amazing RC products from Horizon Hobby.

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    Company Media Contact Information
    Media Contact Name: 
    Michael Metallo
    Media Contact Phone: 
    3052589622
    Company: 
    TWN Industries
    Booth #: 
    12365

    Want to make your Automotive interior look brand new again? If so, Water transfer printing is the answer for you. Easily transform interior trims and dashboards with carbon fiber or different styles of wood. The benefits of our process are profound. Water Transfer Printing is not a vinyl wrap, it is an ink-transfer process that utilizes WATER displacement to wrap around 3-dimensional objects efficiently.

    TWN has a network of over 1,400 processors that can assist you in dipping any product whether it is Automotive, Sporting Goods, Firearms and so much more. Looking for one of our processors? Visit, www.watertransferprinting.com/services/certified-processors/

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    Company Media Contact Information
    Media Contact Name: 
    Monika Kalenski
    Media Contact E-Mail: 
    Media Contact Phone: 
    8587528687
    Company: 
    MEK Magnet
    Booth #: 
    35314

    San Diego – October 12, 2018 - MEK Magnet is proud to join the growing list of woman-owned companies racing to support other women in the off-road world. MEK Magnet will sponsor Team Outlaw #174 by creating custom Jeep Armor for their rally vehicle, a 2012 Jeep JKU. The armor will protect the vehicle’s paint from sand and sun while showing off the team’s racing spirit and making sure you won’t miss them out in the desert!!
    Team Outlaw

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    Company Media Contact Information
    Media Contact Name: 
    Jessica Marrano
    Media Contact E-Mail: 
    Media Contact Phone: 
    +61883224848
    Company: 
    REDARC Electronics
    Booth #: 
    38135

    Australian manufacturer, REDARC Electronics will be displaying its state-of-the-art battery management system, ‘The Manager30’ in the New Product Showcase in this year’s SEMA show.

    “Displaying The Manager30 at this year’s SEMA show will allow members an exclusive look at this new product before we officially launch.

    “Those who know REDARC and have known about the Manager30 have been anticipating for its release for quite some time”, said REDARC’s Managing Director, Anthony Kittel.

    REDARC have been selling this Battery Management System in Australia since 2014 and is designed to charge and maintain auxiliary batteries by incorporating AC, DC and solar inputs. It is ideal for recreational vehicles, caravans and camper trailers with multiple battery banks.

    The Manager30 is revolutionary for this market where users are now wanting freedom, autonomy and the ability to power their electrical equipment when camping off-grid and at a powered site.

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    Company Media Contact Information
    Media Contact Name: 
    Morgan Burton
    Media Contact E-Mail: 
    Media Contact Phone: 
    3862354062
    Company: 
    Metra Electronics
    Booth #: 
    11639 and 37011

    Heise LED Lighting® by Metra Electronics®, the leading manufacturer of aftermarket 12 volt installation solutions, will introduce a wide range of new automotive LED lighting solutions at the 2018 SEMA Show. Heise is unveiling a new Infinite Series, featuring RGB backlit lightbars and cube lights, to complement their existing RGB light kits. To fit more bumpers and hidden applications, three new 20-inch lightbar sizes will be added to Heise’s Dual Row, Blackout and Marine lightbar product lines. Adding to their existing line of high-output cube style lights, new 140-degree cubes will be introduced, featuring a hybrid beam pattern for better light coverage and more LEDs for an even brighter output. For retrofitting older Jeeps, trucks and classic cars, Heise is debuting 4x6” and 5x7” LED replacement headlights with a partial halo in black or silver. Additionally, Heise will be launching new Jeep accessories and lights, which will be announced closer to the show date.

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    Company Media Contact Information
    Media Contact Name: 
    Chris Meehan
    Media Contact E-Mail: 
    Media Contact Phone: 
    1855-437-4838
    Company: 
    iDRIVE USA
    Booth #: 
    53003

    What exactly is a Drive-by-wire throttle system (also known as fly-by-wire) and why does it create lag?

    Well first we have to take you back, to the good old days of throttle cables and carburettors. In the old days, the gas pedal was directly connected to the engine's throttle plate by a cable, and any lack of response from the engine could be attributed to a couple of things. Either the cable has stretched enough to create slack and, consequently, a delay in pedal response, or the engine was out of tune which meant it was not making as much power as it should've been. Easy fix, by a new throttle cable for $20 and get your carby tuned. Nowadays though, unfortunately it's not that simple.

    Let's look at how modern electronic throttles work.

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    Company Media Contact Information
    Media Contact Name: 
    Gabe Warner
    Media Contact E-Mail: 
    Media Contact Phone: 
    3145811688
    Company: 
    AeroX Industries
    Booth #: 
    52114

    You want to sell Light bars but tired of the problems that come with them. Aerolidz has solved that problem. We even let your customers customize it. Come see us at our booth to learn how we can make you money on the hottest product on the market!!

    Check us out on facebook @aero x industries and instagram.com/aeroxindustries -

    www.aerolidz.com


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    Company Media Contact Information
    Media Contact Name: 
    Erin Guth
    Media Contact E-Mail: 
    Media Contact Phone: 
    312-377-4137
    Company: 
    OPTIMA Batteries
    Booth #: 
    20323

    OPTIMA Batteries to Showcase Industry Professionals and Their Vehicles at 2018 SEMA Show

    October 17, 2018 (MILWAUKEE) – OPTIMA® Batteries, a global leader in high-performance automotive and marine batteries and digital battery chargers, invites SEMA attendees to visit the OPTIMA Batteries booth #20323 (Central Hall).

    The OPTIMA Batteries booth will be jam packed full of vehicles including Porsches, Mercedes-Benzes, Mitsubishi and Mercury. In addition to one-on-one access with industry professionals, OPTIMA Batteries will be sharing new product concepts.

    “The collection of vehicles in our booth this year highlights the versatility of the OPTIMA Batteries brand and our product portfolio,” said Cam Douglass, director of marketing, OPTIMA Batteries, Johnson Controls. “We’ll also be sharing new innovations and concepts around battery accessories that will elevate OPTIMA’s position as The Ultimate Power Source."

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    Company Media Contact Information
    Media Contact Name: 
    Dean Coccaro
    Media Contact E-Mail: 
    Media Contact Phone: 
    2037780400
    Company: 
    Zendex Tool Corporation
    Booth #: 
    11055

    Zendex Tool Corp. introduced their newest model in the GoJak® product line, GoJak® SUV G7016 at SEMA 2017 and the response has been quite impressive! The G7016 clearly filled a void on the upper end that the market was demanding. Average tire widths continue to grow, as do vehicle weights with truck sales quite strong in 2018. Heavier electric vehicles that are completely disabled when the batteries are disconnected during vehicle service has also played a role.

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